ChocBox
ChocBox, a viral TikTok Shop sensation, had mastered the art of organic growth but struggled to build a predictable, scalable engine on Facebook and Instagram.
This case study breaks down the "Zero to $100K" framework used to audit their existing presence, build a media plan from scratch, and establish a foundation for 7-figure growth.
The "TikTok Trap"
Despite generating millions in sales through TikTok’s organic ecosystem, ChocBox faced a common hurdle: Platform Dependency.
- The Problem: TikTok sales were volatile and tied to the algorithm's whims.
- The Goal: Transition to Meta Ads to find a stable, cold-audience acquisition channel that could scale profitably without relying on viral "lottery wins."
- The Starting Point: An ad account with little historical data and no clear creative testing structure.
Before spending a dollar, the team conducted a deep-dive audit. In a low-data environment, the audit focuses on "Signals of Intent."
Key Audit Focus Areas:
- Click Quality: Analyzing historical CTR (Click-Through Rate) vs. CPC (Cost Per Click) to see if previous attempts failed due to poor creative or poor targeting.
- Product Selection: Identifying which SKU has the best Contribution Margin. Scaling a low-margin product on Meta is a recipe for bankruptcy.
- Creative Inventory: Auditing existing TikTok assets to see which could be "re-engineered" for the Facebook feed.
Step 2: The Media Plan
The strategy moved away from "boosting posts" and toward a professional media buying structure.
The "Three-Pillar" Campaign Structure:
- The Sandbox (Testing): A dedicated campaign for testing new creatives. Each ad is tested against a broad audience to see which "hooks" and "angles" resonate.
- The Scaling Core: Taking the "winners" from the Sandbox and moving them into a CBO (Campaign Budget Optimization) environment with higher budgets.
- Retargeting/Bottom of Funnel: Minimal spend here—relying on Meta’s Advantage+ audiences to find people likely to convert.
Key Takeaways for Founders
- Don’t Copy TikTok to Meta Directly: What works as a raw TikTok organic post often needs a different "hook" to stop the scroll on Facebook.
- Data over Instinct: Use a "Sandbox" to let the data tell you which ad is the winner.
- Focus on Margin: You can't scale your way out of a bad margin.
The Roadmap: What’s Next?
Building a 7-figure brand doesn’t happen in one video. We are documenting the entire 8-week journey as it unfolds. Here is what we are tackling in the upcoming phases of this transformation:
- Phase 2: Real-Time Execution: Moving from the plan to the platform. We’ll show the live build-out of the ads and the dashboards (Dataslayer) we use to measure success.
- Phase 3: The Pivot: Analyzing early data. Are we hitting our KPIs? We’ll be transparent about troubleshooting landing pages, AOV, and whitelisting TikTok content for Meta.
- Phase 4: Seasonal Blitz: Watch how we engineered a massive Valentine’s Day push using custom scripts, static ads, and Klaviyo integration to crush performance targets.
- Phase 5: The Full Breakdown: A final look at the 7-week timeline, showing how we took an account from $2,000 in total history to a $30,000+ monthly profitable spend.
Follow the Series
Want to see the raw data, the ad builds, and the final results? We are releasing the full journey on YouTube. Click here to watch the first episode and follow the playlist to stay updated as new chapters are published.
