Paid Social Management

How It Works
  • At GC, we recognize that profitable scale doesn’t come from Media Buying alone. We take a holistic approach; blending new creative concepts with your brand’s resources, and inject it into our Media Buying Strategic Playbook backed by $100M in spend.

  • From strategic ideation to execution, our experienced team handles everything on your behalf, with your specific KPI’s being top of mind.

  • Data is our forte: We build custom performance dashboards giving us insight into W.o.W and Y.o.Y trends to direct budget allocation.

$108M

in spend

200+

DTC Brands Managed

A Media Buying Playbook Designed For Scaling

We provide our clients with a constant stream of scaling, creative, & retention strategies that we implement quickly on a repeatable basis. We call it “The Growth Loop”:

Account Analysis

We analyze your entire business and vertical. It starts with the ad account, identifying the strongest types of campaigns and audiences for untapped potential. We then break down every ad by type, format, product support and landing page to identify the best combinations for your business.

Production

We source, shoot, script and edit a constant flow of content following the creative audit and hand it off to our copywriters and buyers pending client approval.

Execution

Our media buyers match the newly developed creative with the strongest campaign types and audiences in each part of your customer journey. We develop a comprehensive media plan at the start of each month outlining where and when we are spending your allocated budget. We scale the winners and cut the losers.

Analyze, Report & Communicate

Our custom dashboards provide us insight as to the true lift in your account. We analyze your account on a daily basis with the motto “No Two Down Days!” and provide comprehensive reporting on a weekly & monthly cadence. Communication is key throughout this process, where we outline our immediate actions and recommendations based on results.

Our
Playbook.

Perform A Comprehensive Creative Audit

1

Develop A New Creative Strategy

2

Produce Data-Backed Direct Response Ads

3

Perform Creative Analysis

4

Iterate Continuously

5

Build Upon Winning Concepts

6

Happy Customers

Ready to supercharge your Growth?