Black Friday Offer Planning
Score every offer you're considering from 1 to 5 on each lens. Your highest scorer with mass appeal is your core offer. The rest become secondaries or get cut.
Can your team and stock handle it without bottlenecks?
Would a customer brag about it?
Even with the discount, does the math work?
Does it bring in customers who buy again?
Can it become one scroll-stopping line?
75%+ and Marketability 4+
Your flagship deal. Clear, mass appeal, shows off your flagship product. The top scorer here is your core offer.
70%+
A lever for a specific customer. Speaks to one ICP, adds something new to your media mix, lifts items per cart and AOV.
60% to 69%
Something's missing. Find the weakest lens and fix that before it goes live.
Under 60%
Not worth the media dollars or the team's time this year.